NotAbrand.com

What it is

NotAbrand is an international bazaar where designers, artists and other creatives display and sell their unique work to those who loves handcrafted one-of-a-kind clothing, artwork, home decor and accessories of high quality.

NotAbrand functions as a platform for contact between artists, designers and craftsmen and corporate/private consumers. All products on notAbrand are produced by independent designers, artists and craftsmen with their own line of production.

The site features more than 30 categories, which feature goods such as jewellery, glass art, ceramics, handmade clothes, pictorial art, sculptures, house ware and much more.

How it works

Because notAbrand puts quality before quantity, our team looks at the overall quality of the work and the production process when accepting new creatives onto the site. Our process ensures that you only find carefully selected high quality products on notAbrand.

NotAbrand could be defined as a full-service agency acting on behalf of it’s users. notAbrand handles upload of files, creates profiles and promote artists via newsletters and exposure on the site as well as in other media.

To get started promoting and selling your work at notAbrand, simply email samples of your work to us along with a short presentation. If our team finds the product standard satisfactory, you will hence be able to feature your products or works in your very own notAbrand shop.

Why it works

NotAbrand aims at giving artists, designers and other creative producers an opportunity to reach an international audience - risk-free. Unlike other similar sites, notAbrand has no user-fee and at notAbrand you don’t pay anything until your products start selling. At that point, however, NotAbrand charges 12% of the selling price. This allows us to keep the site commercial-free and to promote our shop owners outside of notAbrand. We choose to stay ad- and banner-free to ensure that shoppers can browse notAbrand's high quality products with no annoying interruptions. We think it is worth it.

How it all started

As is often the case with innovative projects, notAbrand was created because we identified a missing link in the international virtual marketplace. A platform that would allow designers and artists with small-scale productions to sell their work and gain exposure simply did not exist. Today, notAbrand fills this gap in a highly innovative manner.

NotAbrand has existed since 2007 and is currently in it’s 2nd generation stage. Since the beginning, the founding fathers have intensified the search for international sellers and potential buyers. Since 2008 the notAbrand team has heightened their focus on design and on creating a pleasant shopping experience, as well as on spreading knowledge of notAbrand in various segments.

Who is behind NotAbrand

The board of directors of notAbrand includes Ebbe Bouman who has, among other things, started Cultivator, which has grown into one of the biggest consultancy firms in Scandinavia. Managing Director Claus Rosenstand,  and notAbrand Managers Tinna Eriksen and Soeren Larsen-Lentz now manage notAbrand.

We are physically located in Aalborg, Denmark. In Aalborg we have an office in Bretteville. Bretteville is a publicly funded development environment aimed at promoting innovation in companies in the creative and digital sectors. Hence, our neighbors are artists, game designers, graphic designers etc. who all work with innovation and inspiration within technology, art, design and innovative media.

If you would like to know more about notAbrand, please contact us!